The big MMA news today is the CBS announcement that they will broadcast Elite XC events. The initial deal is reported to be multi year with about 4 live events to be aired on CBS. This is pretty big news in my opinion right on par with the UFC getting the Spike deal for The Ultimate Fighter and Ultimate Fight Nights.
Provided the ratings are good this could bring MMA even more into the mainstream, cable is one thing, but a big 3 network like CBS has to be the ultimate in terms of potential exposure.
Read more about the deal and some great points over at Yahoo Sports.
Mike
(MMA Fanatic)
Thursday, February 28, 2008
CBS Inks Deal with Elite XC and MMA Goes Prime Time
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